4 Effective Digital Marketing Strategies for Startups
To conduct business in today’s highly digitized business world, having a strong online presence can’t be stressed enough. This calls on the critical obligation to market your business over digital platforms. Whether you’re a startup or an established firm, follow these effective digital marketing strategies to take your business to the next level.
1. Build a High-Quality Mobile-First Business Website
Wherever you choose to market your business, viewers will likely try to search your business website as an immediate next step. Having no website will give a bad impression about your brand, making users believe that your business is not established enough. When building your business website, pay attention to responsiveness, speed, security, user-friendliness of the menu, and aesthetics of the design.
Speaking of responsiveness and speed, your website should be quick to load on all smart devices, especially on smartphones, and be optimized for different types of screens. Also, pay attention to branding and graphic elements when developing your web design.
2. Work on Local SEO
Once you’ve developed a great business website, start working on SEO, especially local SEO. To do that, register your business on “Google My Business” to let Google know where exactly your business is located. It also helps verify your business/brand in the eyes of the search engine and for all online users.
This way, when an online user searches for your business on the search engine, it will show them where your business is located as well provide your contact and other business information. In the end, you should experience a rapid influx of both online users on your site and the foot traffic of your store or office.
3. Make the Most of Social Media Marketing
When it comes to digital marketing, you just can’t ignore social media. Find out which social media platforms your target audience uses the most and set up your business profiles on those networks. These can include Facebook, Twitter, Instagram, LinkedIn, YouTube, and so on. Post interactive content on your chosen platforms and stay responsive to any comments, likes, shares, direct messages, and other forms of engagement.
4. Leverage Email Marketing
Email marketing is yet another effective way to boost brand awareness and generate qualified leads for your newly launched startup. Email is an excellent channel to build relationships with potential customers. Develop different customer segments for clients based on where they’re located in the buyer’s journey. Then begin sending out valuable industry information, free reports, newsletters, whitepapers, guides, and even deals and discounts for your offerings. As long as you have good email lists, there’s no reason for you to not experience incredible rewards with email marketing.
Conclusion
Now that you’re aware of some effective digital marketing strategies, it’s time to implement them. We hope that they help you achieve your long-term business goals and help your start-up grow. For a start, by joining Intellinz, you’ll be able to have a foothold on business owners around you to help you on your digital marketing strategy. By engaging with our platform, you are able to get connected with partners and companies that excel at digital marketing and SEO optimization.
